Job details

Sydney, AU
Full Time
1-3 years hands on SEM experience
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SEM Coordinator

KeyPay is an all-encompassing payroll solution for businesses that’s experiencing explosive growth in Australia, the UK, NZ and Singapore. KeyPay is an entirely cloud-based and automated app that eliminates the pain points associated with payroll and workforce management. Over 160k businesses now operate with KeyPay, with over $21b of payments processed annually. We’re now on the hunt for an SEM coordinator to work alongside our SEM lead and help grow our business even further. 

We don’t just talk about the cloud. We live and breathe it in everything we do. The KeyPay team is located around the world. We’re a lean team and use the latest technology to get stuff done. We don’t use email internally, instead we use Slack, Trello and Google suite. What’s most important to us is finding the right person who gets the culture, wants to roll up their sleeves to try new things and can translate into insights and actions.


  • Assist with the day to day management of Adwords, Bing, Facebook and LinkedIn accounts (research, planning, execution, and analysis)
  • Ongoing SEM account optimization, including targeting improvements (geo, demographic, audiences, day-parting, keyword and URL), search query mining, keyword expansion, negative keywords, and improvement of bid managements.
  • Develop ad copy across SEM, display, Facebook and LinkedIn
  • Use data to create testing hypotheses and make informed decisions across all dimensions of the account
  • Collect and analyze data, research competitors and identify trends in order to generate conversions at a low CPA for paid campaigns
  • Help test out GDN and other social channels that can help drive incremental business growth


  • 1-3 years hands on SEM experience
  • Proficient in Excel (Must know pivot tables, vlookups, concatenation etc.)
  • Strong critical thinking and quantitative analysis skills
  • Detail oriented with the ability to juggle many tasks
  • Positive attitude with a team-work mentality
  • Outstanding project management skills and ability to juggle multiple projects
  • Built-in curiosity to try new things and challenge the norm
  • Team player: happy to help out colleagues 

To apply, email your CV, cover letter and salary expectations to

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